Rewriting the Runway: The Rise of Body Positivity in Fashion

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1 Min Read

Nafisat Sanusi

In an industry long criticized for its unrealistic beauty standards, fashion is finally embracing a new era of inclusivity and acceptance.

Body positivity, a movement that encourages self-love and acceptance, is redefining the way fashion designs, markets, and perceives beauty.

For decades, fashion perpetuated a narrow and unattainable ideal: tall, thin, and flawless. But as social media amplified diverse voices, the industry faced mounting pressure to change.

Plus-size models like Ashley Graham and Tess Holliday paved the way, gracing magazine covers and runways. Brands like Christian Siriano and Prabal Gurung began featuring diverse models in their campaigns.

Today, body positivity is more than a buzzword; it’s a business strategy. Designers like Michael Kors and Diane von Fürstenberg offer extended size ranges, while brands like Universal Standard and Cuyana prioritize inclusivity.

Models of all shapes, sizes, ages, and abilities are now represented, challenging traditional beauty norms. The impact goes beyond aesthetics.

Body positivity has created opportunities for underrepresented communities and fueled a cultural shift towards self-acceptance. As fashion continues to evolve, one thing is clear: beauty has no size, shape, or limit.

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