Nafisat Sanusi
The fashion industry’s shift towards inclusivity is a long-overdue revolution. But as brands scramble to embrace diversity and body positivity, they’re encountering unexpected obstacles.
From higher production costs to accusations of tokenism, the path to inclusivity is fraught with challenges.
Designer Maria Rodriguez, known for her stunning runway shows, wants to expand her size range. But her production team warns her that it’ll increase costs and compromise her brand’s aesthetic.
Meanwhile, model Naomi Davis, a plus-size advocate, feels tokenized by brands using her as a token diverse model without genuinely committing to inclusivity.
Across the industry, brands are grappling with similar dilemmas. Some struggle to balance commerciality and creativity, while others face criticism for cultural appropriation or superficial gestures towards diversity.
As fashion navigates this new frontier, it’s clear that inclusivity is not a destination, but a journey. Through trial and error, brands are learning to address these challenges head-on.
They’re investing in employee education, diversifying their teams, and rethinking their supply chains. It’s a complex, ongoing process, but the payoff is worth it: a fashion industry that truly reflects and celebrates the diversity of its customers.