Samsung enters smart ring market with galaxy ring launch

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by Oyindamola Akanni

Samsung has unveiled its latest wearable device, the Galaxy Ring, at its Galaxy Unpacked event, marking the company’s entry into the smart ring market. The device is designed to appeal to fitness and health-tracking enthusiasts, offering 24/7 health, wellness, and sleep tracking in a discreet and stylish package.

The Galaxy Ring is equipped with tiny sensors that monitor various health metrics, including heart rate, sleep, and menstrual cycle. While smart rings have been a niche product until now, Samsung’s entry into the market is expected to increase mainstream adoption. According to Francisco Jeronimo, analyst for market research firm IDC, “For most consumers, the smart ring from Samsung will be the first contact they will have in the smart ring, and that top of mind awareness makes a huge difference in the long-term.”

The device works seamlessly with Samsung’s Galaxy smartphones operated by Android 11 or above and will be available in the UK on July 24, priced at £399. While smart watches typically offer more comprehensive health data, smart rings like the Galaxy Ring provide a convenient, comfortable, and stylish alternative for those who prefer a less intrusive device.

However, concerns surrounding data privacy and security remain a top priority. Dr. Efpraxia Zamani, associate professor of information systems at Durham University, warns that users should be cautious about the data being collected, how it is shared, and where it is stored. As part of an ecosystem of devices, the Galaxy Ring may collect data that, when combined, could have negative impacts alongside the positive ones.

The launch of the Galaxy Ring marks a significant moment for Samsung, as it continues to expand its ecosystem of devices and services. With its sleek design and advanced health-tracking features, the Galaxy Ring is poised to become a popular choice for those seeking a discreet and stylish wearable device.

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