By Umar Fiddausi Adenike
The Social media company, Meta, has announced that content creators from Nigeria and Ghana can now earn money on Facebook starting from the month of July,2024, as it rolled out two monetization features.
According to a statement from the company, the two features; In-Stream Ads on Facebook and Facebook Ads on Reels, will enable creators to earn money for crafting original videos,the company said in a statement released on Monday.
Meta noted that to use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.
In addition,Meta says creators must meet certain requirements such as having a minimum of 5,000 followers.
According to Meta, In-stream Ads can play before, during, or after on-demanded videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
The company explained type of in-stream ads that include pre roll ads which play before a video starts,Mid-roll Ads which play during videos,Image Ads static image ads that display beneath the content and Post-roll Ads which appear at the end of videos,It added that Ads on Facebook Reels integrate seamlessly into original Reels, enabling content creators to get paid based on the performance of their original reels while entertaining fans.
Moon Baz, said:”Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and inspire the new generation of content creators in Nigeria and Ghana.The creativity of young Africans has top the chat in the world and making Meta’s family the top apps most used by all content creators.”
Earlier in March, Meta’s President of Global Affairs, Sir Nick Clegg, led a delegation of Meta Platforms Incorporated to visit President Bola Tinubu at the State House in Abuja.
In the statement that was issued thereafter by the spokesman to the President, Ajuri Ngelale, said Clegg promised that Meta would introduce in June 2024 a feature on its Facebook and Instagram apps that would allow Nigerian content creators to monetize their content to enable them to earn a living using the app.A quote from Clegg, Ajuri said the Meta chief thanks Tinubu for an executive order that enabled the landing of the Meta-backed deep-sea cable in Nigeria.
Furthermore,President Tinubu was said to have urged Meta to invest more in Nigeria, especially the young generations.