by Ademidun Abe
The Creative Industries Initiative for Africa in partnership with Google, launched the Engage Nigerian Programme to enhance 8000 youth with creative industry skills. Google in a release says,the initiative will be part of the skill sprint programme launched in 2023 to provide digital skills training to 20,000 Nigerian youth ad women.
According to Google,the programme will be beneficial to 6000 creatives from across Nigeria offering comprehensive training in various creative discipline. It will also benefits those in music business, production events planning, management, cinematography, videography and content creation.It added that those who participated will receive mentorship from industry professionals and networking opportunities with industry leaders.
The Engage Nigeria Programme as made impact on the Nigeria Creative Economy which has been making significant impact globally.The programme is expected to provide participants with the skills and knowledge needed to excel in various creative discipline said by the tech giant.
The first cohort of the programme receive over 2200 participants who receive valuable training and mentorship.According to the tech giant,the second Cohort is said to be bigger with expanded reach and new partnership.The notable expansion in the cohort is the partnership with Gift community Digital Hub.
Gbolahan Yishawll a key supporter of the programme and also a member of Lagos state House of Assembly Rep Eti Osa Constituency 02 stated,We are delighted to collaborate with CIIFA to bring the Engage Nigeria Programme to our constituency.”Our mission at C.I.I.F.A. is to empower the next generation of creative professionals in Africa. Partnering with GOYF Community Digitech Hub allows us to reach more young talents in Eti-Osa 02, providing them with the tools and knowledge to succeed in the creative economy. We are grateful for the support from Google.org in making this possible.
.This partnership will unlock opportunities for our youth and provide them with critical skills to excel in the creative industry. It is a moment to look towards fostering economic growth and innovation in Eti-Osa Constituency 02, specifically and Lagos State at large.
Olumide Falegan,the manager at EMEA music and culture at Google SSA highlighted the potential in Nigeria youth today.He said,Digital technologies are not just tools; they are catalysts for endless possibilities. Through these platforms, our young talent can emerge as key contributors to the digital economy.”