Ayomide Habeeb
Up-and-coming musicians in Nigeria face numerous challenges in the industry, including payola, copyright infringement, lack of funding, and limited royalty and distribution systems.
Despite the industry’s potential to support millions of artists and generate revenue, many talents are hindered by these challenges.
Artistes like Ebuka Hillary and Lillian Iheonunekwu highlight the need for genuine love and support for upcoming artists, rather than criticism and competition.
Others like Omotola Omodanisi, Sola Chinedu, and Arinze Nnamdi stress the difficulties in financing their music careers, getting discovered, and finding support systems.
Some artistes have fallen victim to copyright infringement, with their songs being used without permission or credit.
Industry experts like Oladipupo Lawal and Deji Awokoya emphasize the need for artistes to stay true to their craft, develop their skills, and build a community to advance in the industry.
Investment in music education, mentorship programs, and talent development initiatives is crucial for the long-term viability of the industry.
Ultimately, it takes a community to raise a musician, and collective support is necessary to grow the creative industry.