Samuel Oyebolu
Fashion has been impacted by social media in a variety of ways. The fashion business has been influenced by social media to monitor online consumer demands and habits, which in turn impacts fashion behaviour.
Brands now realize that conducting business can be done both online and offline thanks to social media.
Also, Working with fashion influencers has also aided firms in spreading their message to a wide audience.
Social networking has also aided fashion firms in promoting affordable and speedy fashion creation.
Social media has increased people’s awareness of the value of fashion. Because it forces brands in the fashion sector to stay up to date with shifting trends, it has accelerated their pace.
A more globalized fashion sense has emerged as a result of social media, with trends emerging from all over the world.
Social media has made brands,designers to show their works and connect with consumers on various apps such as; Instagram,TikTok e t.c
It has made brands to strategize and partner with celebrities and popular personalities to promote their products.
Social media has also made fashion industry to know their errors due to the users review and opinions shared.
Social media has made fashion shopping easier by making brands sell straight to consumers through various apps.
It has also reshaped brands and fashion industries offering chances of creativity and connection.
Most of all, It has made fashion to be more attainable and allow upcoming designers to be known globally.
Social media has made brands to be able to show off their new styles and encourage consumers frequent purchases.
In summation, It has created a platform for people to share their experiences and allow the brands to make positive change